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Besides developing your website to be mobile friendly there are many different ways to promote your company via mobile. One of the most popular ways is to develop an app based around your business. As our latest Info-graphic shows app's have numerous benefits to better your business.
Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter, Facebook, and Google+.
This is time of year where the bells ring, cash registers ching, and don't forget the time you need to gear up your Website, Social and Mobile Applications to win. Here are a few tips and resources to help you add some flavour to your online presence.
Apps are changing your business.
Remember years ago when websites were the new tool that businesses were flocking to? If you didn't have a website or a plan to get one, then you were heading on a lonely path. Websites now have become the one of the first pieces of marketing or branding that is required by businesses
An infograph depicting the power of a Hashtag #Twitter The symbol, called a hashtag, is used to mark keywords or topics in a post. It was created organically by Twitter users as a way to categorize messages.
The complexity and uniqueness of iPad & iPhone applications grow larger by the day. There are so many awesome apps that can help you stay connected, be more organized, reduce costs, provide education, push entertainment, or just simply make things easier.
Everyday it's becoming more clear that businesses don't need just a website, they desperately need to engage and influence their online viewers. Social Media is the medium that every business will need to use if they want to stay connected with consumers. I often find it interesting that business owners who don't understand nor have ever used Social Media would rather spend more time trying to convince me why social media won't work for them instead of learning how social media can boost their online presence.
As I walk through the local shopping plaza, I gaze over at a lady examining a garment. She places it over her arm, analyzing its colour and texture. To my left I see an toddler sitting in a stroller as Mommy shops; these little fingers begin to venture out of the stroller to grasp a shinny crystal trinket but are swatted away before they can clench that desired treasure.
The most prominent brands in the world are defined by their colours. Think of McDonald's golden arches, the name Jet Blue, and UPS' slogan, "What can Brown do for you?" These companies, and many others, strategically use colours in their logo, website, and product to appeal to customers. As a B2B marketer, it's important to think about how you utilize colours and what the colours you choose say about your business.
Based on survey results, this infographic displays the specific ways consumers use mobile and social channels to enhance their in-store experience which ultimately effects the decision making process.
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